Welcome to The Brand Plot
Strategic Storytelling that Drives Business Growth.
About Me
Experienced Brand and Marketing Specialist
I help businesses connect with their audience through clear, compelling storytelling. I believe great stories build great brands and I work closely with clients to shape narratives that not only reflect who they are but drive real results.
After many years working in agency and in-house across third, public and private sectors, I decided to take the leap and step out on my own. Having worked with businesses of all shapes and sizes, I can tailor my experience to suit my clients needs and offer a flexible solution to meeting their marketing needs.
"I engaged Lauren to work with me on a three day event contract in Inverness and Aviemore. From the moment she arrived she was a joy to work with, lovely with the attendees and fully engaged in the event programme. Would very much recommend Lauren."
- Katrina Dunbar, Director,
Dunbar Events & Marketing Ltd
"Working with Lauren to deliver the University of Aberdeen rebrand project really pushed me to think smarter around brand strategy. Using meticulous research and creativity she worked to bring everyone on the journey, creating a stronger and more consolidated brand."
- Lucy Macdonald, Marketing Manger, Hampton
"Lauren led the development of and evaluation of major advertising campaigns for both SSEN Transmission and a national public engagement campaign - bringing strategic clarity, creative rigour and a deep understanding of brand storytelling.
Lauren has the ability to translate complex energy narratives into compelling, audience focussed campaigns. Highly recommend her to any team looking for support with their brand marketing strategies."
- Suzie Rook, Head of Brand, SSE